eStorePilot
One-pager · v1 · May 2026
Investor One-Pager

The command center for commerce operations.

eStorePilot is a commerce operations command center for €10M–€500M GMV brands. It monitors pricing, content, traffic, store health and lifecycle performance, then ships a daily briefing of ranked revenue actions. Not another dashboard. An operating system for storefront execution.

Stage
Pre-seed
HQ
Amsterdam · EU
Market
EU + UK first
Pilot
Q2 2026 · 10 brands

01The problem

Mid-market e-commerce brands operate across 12–20 disconnected tools — Shopify, GA4, Klaviyo, Meta Ads, ERPs, BI dashboards. The data exists. Nobody has time to reconcile it.

02The product

Six modules sharing one operational model, surfaced through a single Daily Briefing.

Overview Dashboard

The single canonical view of business health — GMV, margin, conversion, risk.

Store Health & Bug Detection

Checkout, payment, search and PDP probes. Quantifies revenue at risk, suggests rollbacks.

Pricing & Margin Consistency

Live SKU-level comparison vs market, floor, FX, and MAP. One-click apply.

Traffic Performance

Cross-channel attribution, landing page rankings, ROAS reconciliation.

Product Content Optimization

Catalog scoring, schema gaps, brand-voice rewrites at scale.

Revenue Opportunity Engine

Ranked, modeled opportunities — pricing, lifecycle, merch, defensive.

03Why now

04Wedge & moat

The Daily Briefing is the wedge — it's the only artifact in the category that an operator opens unprompted at 06:00. The moat compounds through proprietary signal mapping per brand: the longer you're connected, the more accurate the modeled impact, and the more our recommendations beat the operator's intuition.

05Traction

10
Pilot brands signed · €1.2B combined GMV
€18K
Pilot ACV · 12-month commit
3
Design partners shipping recommendations weekly

06Business model

Annual SaaS, tiered by GMV band. Pilot ACV €18K. Mid-market median €36K. Enterprise €120K+. 90% gross margin. Land-and-expand: brands typically activate 2 modules at start, add 2 more within 90 days.

07Team

The ask

Raising €2.4M pre-seed to expand pilot → 30 brands by Q4 2026 and ship the Revenue Opportunity Engine to GA. Lead committed for €1.0M.

Round size: €2.4M Lead committed: €1.0M Closing: Q3 2026